What You'll Learn | PBA • Palm Beach Atlantic University

Not to be missed! The Selling Franchises Summit!

The two-day Summit reveals the systems, methodologies, skills, and practices of the leading marketing and sales professionals in the franchise community. If your goal is to sell franchises or sell more franchises, the Summit provides insightful, valuable information covering every aspect of a successful franchise development program while also demonstrating how to create an action plan that will consistently produce franchise sales for viable brands. The Summit faculty includes career franchise executives who have consistently delivered and usually exceeded their companies’ marketing and sales goals!

The Summit will help attendees better understand their own selling style and discuss how to adapt that style to effectively sell franchises — not every buyer receives information the same way!

This is an opportunity to meet and learn from seasoned franchise professionals—the campus venue provides the perfect environment for meaningful networking. Many new relationships are solidified at our events. Whether you’re an emerging or established franchisor, you’ll benefit long-term from the relationships you develop at the Selling Franchises Summit.

In two info-packed days, Titus Center for Franchising’s Selling Franchises Summit provides more franchise marketing and sales intelligence than you’re used to getting in a month! The Summit includes:

Conference materials
Networking opportunities
Summit reception
Lunch both days
An experienced faculty of presenters eager to meet you, speak with you, and help you sell more franchises!

Graduates of the Selling Franchises Summit take away ideas, strategies, and plans to sell more franchises. Plus, you will:

Benefit long-term from the instruction, recommendations, and ideas revealed by successful, career franchise marketing and sales executives.
Understand the process for recruiting, training, equipping, supporting, and compensating sales professionals, as well as how to work successfully with franchise brokers.
Appreciate the franchisor’s ongoing financial commitment to successfully develop a franchise marketing and sales program that identifies quality leads and results in franchise sales.
Appreciate the value of the skills and tools that leading franchise brands incorporate to consistently produce their development outcomes.
Gain real-world experience and knowledge leading to more franchise sales both domestically and internationally.
Get an overview of the sales process and how to accurately and properly make franchise sales in legal compliance.
Better understand how to use specific sections of your FDD to sell more franchises.
Using Storytelling to cut through the noise.
Articulate responsibility in franchising.
Build an intentional culture.
Plot your franchise development plan for greater success in 2025 and beyond.

John T. Hewitt, morning keynote speaker Jan. 23:

What do you need to focus on to achieve success in franchising?
How do you create a successful franchise system?
What are the four to six questions you need to ask every franchise
prospect to decide if you want them as a franchisee?
What role does John Hewitt play in franchise development in his companies?

Mary Kennedy Thompson, CEO of Business Network International (BNI), morning keynote Jan. 24, 2024:

Learn how franchise leaders lead new franchisees and organizations through the changes they will need to experience in opening their new business.
In this ever-changing business atmosphere knowing how to communicate effectively as you lead your organization to the best opportunities – often opportunities look like hard work and not simple!
From local to global crisis, understanding key factors in leading through fear can move an organization from fear of survival and confidence in thriving.

Scott Abbott, Founder, Five Star Franchising, luncheon keynote Jan. 23:

Building a Franchisor Platform with Franchise Development at the Foundation

The steps to build a world class franchise development program.
Finding, attracting, and keeping top talent.
Best Practices to make your FDD a sales tool.
Pro and Cons of Franchise Broker Partnerships
Should I stay or FSO?

2025 schedule coming soon!

Look at what our previous attendees said:

“The training was TERRIFIC! A convenient location in a great neighborhood. The panels and keynote speakers were engaging, passionate, and knowledgeable. Bravo Titus Center!”
—Sam Spector, Business Advisory

“Had an excellent experience at this boot camp. Spent some really important time with colleagues in the field learning about what’s evolving in the franchise space, about opportunities for us to continue to grow our businesses, and what’s working and not working in selling franchises these days. I highly recommend this conference!”
—Martha Flynn, Senior Director, Global Franchises Services at Dunkin Brands

“My name is Eric Stehle and I work for Shine Franchise Group. I attended your franchise boot camp with our CEO, Chris Fisher, and loved it. Thank you so much for putting this event on. It was very inspiring and educational and we will attend again.”
—Eric Stehle, VP of Development, Shine Franchise Group

“I enjoyed networking and meeting high powered individuals from the franchise development sector.”
—Jules Pierre-Louis, Cruise Planners

“Well worth the money and time. When you come to these events you realize there is so much more to learn. The only real competitive advantage is the speed at which you learn.”
—Mike Sowers, CRI